The nation's only organic chocolate waterfall

I have a meme: http://www.youtube.com/watch?v=Jeb51b6kGnQ

I have a meme that repeats itself, day in and day out, in the form of a television commercial for No Idea Bar, a seemingly pedestrian bar on 20th and Broadway that can, suprisingly, afford prime television advertising each and every night.

I have a meme that bares its soul during the Daily Show, with its kooky bartender pouring coca cola on the bar and its regulars dressed in Forever 21 evening gowns playing ro-sham-bo in the background; one day, I will visit No Idea with its ugly blue lights and obiquitous exposed brick wall and see if the infamous name night promises a night of free drinking for me.

I have a meme that will one day be replaced in my mind by ads for Gallagher's strip club, where aliens travel all the way from outer space to Queens to get a lap dance and a Budweiser.

I have a meme that one day I might witness firsthand: the organic chocolate waterfall that the bartender boasts of in the ad, that I might have my champagne wishes granted--"every bloody one of them"--every cocktail shall be pint-sized, the regulars massaging other patrons will be present and the glory of No Idea shall be revealed in a drunken evening.

This is my hope. This is the faith that I go back to my neighborhood dive with. With this faith, I will dream of No Idea bar until I imbibe their promised liquor for myself.